Cousin Greg on “Succession” never seemed to know what to say, and I was lucky enough to write some words for him to be unsure about.

Role: Writer

Appliances give all sorts of warning signs that most people ignore until finally googling, “Washing machine making weird noise.” We created a campaign of OLVs targeting those people to make sure they thought of Kenmore when their old appliance finally died.

Role: Creative Director

AirTran was the first airline to have WiFi on all its planes, which meant it was the first airline to let you carry on with business as usual.

Role: Creative Director

The clog that made Crocs famous was hated by roughly half the people on earth. What the haters didn’t know was that Crocs also made shoes that actually looked like, y’know, shoes. So we used the iconic clog to help sell the actual shoes (and helped double their stock price over the course of the campaign).

Role: Creative Director

To promote its anniversary shows and gala, we created a signature fragrance for the Westside Comedy Theatre. How’s it smell? Well, just like comedy, that’s subjective. Very, very subjective. But the work earned the team a spot in the Communication Arts annual.

Role: ECD

Mike’s has always been popular with the 20-something female crowd, but they needed to convince 20-something guys to drink it every so often too. So we catered to our Vice and Adult Swim media buy, and gave a sample of what their brains look like on Mike’s.

Role: CD

When we first got the CareerBuilder account, no one knew what they did. We’d have to explain, “It’s like Monster.com.”

Then we created this campaign for the Super Bowl, and the spots earned the 4th, 5th and 6th rankings on the USA Today Ad Meter. After that, we didn’t have to say, “It’s like Monster.com,” anymore.

Role: Writer/CD

Knott’s is a lovely, little theme park in southern California, which also happens to be home to every other not-so-little theme park. But visiting those parks takes weeks of planning. And they’re expensive. And crowded. And did we mention expensive? With that in mind, we created a campaign to remind locals that, at Knott’s Berry Farm, we do all the hard work, so all you have to do is just show up and have fun.

Role: CD

We started with a great insight, that every level of wealth (or lack thereof) comes with its own set of worries. Rather fittingly, there was some worry about how much money we had to create a campaign, so we solved that by talking to real people and getting Tim Tomlinson to illustrate the hell out of them.

Role: CD/Writer

Men and their toys, right? Well, when the toys are this good, those men wind up doing a nice deed. And then another. And another…

Role: Writer